Today is a big day!

All of the items, outfits, animations and emojis that we have been releasing each Thursday for VIPs are now available for ALL members! We are removing the VIP status on the items! Yes, you have read correctly! :) We want to give everyone the chance to get their hands on cool items so we are getting rid of the VIP status on nearly all items.
(Exceptions are all collectible items, Items of the Month and Super Items. These will remain VIP in future as well. Mojis, stickers and rooms are also not affected by this change.)

This applies to all items in the shop and all items that you have already bought and are in your inventory. By removing the VIP status we are also giving designers the possibility to share their amazing creations with many more users than up until now.

VIPs get new releases first!
To keep things interesting for VIPs they will receive all new releases earlier than users without VIP status!
That means: Each Thursday release will be accessible on Monday for VIPs from now on!
This way VIPs get the chance to shop the release 3 days earlier than everyone else!
Users without VIP status will get the release on Thursday as per usual. At this point the VIP status of the items is no longer active.

Some items are now limited!
You are bound to notice that some items now have the status: limited
That means that there are only a certain amount available and that they can SELL OUT at any time. Therefore VIPs have a greater chance of getting items that may no longer be available by Thursday.
Sold out items can be purchased on the market place as per usual. (Sold out items are also no longer VIP).

We are aware that this is a change that affects all of our users whether they have VIP status or not. That's why we really want to hear your feedback! Write us a comment and let us know what you think of this change and whether you like it or not!